HEADLINES HEADLINES HEADLINES
I ALWAYS develop my headlines with insight based facts.
Everything arises from the user experience of the people who use the product.
Target groups and a market analysis are important factors to find a strategy for my communication that really reaches people!
In this case it is the fact that iqos is the best solution to combine pleasure and a healthier smoking experience.
In the end, I hit my style into the headlines with my baseball bat to give them the last kick they need to really stick in people’s heads.